Gold Sponsor for NEHA Excellence Awards 2025: Innovating Hotel Service with Intelligent Robots
SPARK Robotics are honoured to be the Gold Sponsor of the North East Hotels Association (NEHA) Excellence Awards 2025.
Our team had the pleasure of attending the awards dinner and celebrating the winners.
As part of the hospitality industry, we are proud to support the advancement of hotel service through our intelligent robots. The event provided a valuable opportunity to connect with leaders who are shaping the future of hospitality, while also showcasing how our robotics solutions can enhance operations in hotels.
NEHA: The Heart of the North East Hotel Industry
NEHA represents 43 hotels across the North East and continues to raise industry standards through collaboration, talent development, and forward-thinking strategies. The Awards provided a clear insight into:
- Emerging guest expectations
- Teams driving service excellence
- Innovations shaping the coming years
At SPARK Robotics, our values focus on using cutting-edge technology to enhance hospitality service, aligning perfectly with NEHA’s vision for the future.
A Night of Connections and Fresh Perspectives
The event brought hotel general managers, hotel service teams, and rising stars together to celebrate the milestone and recognise their performance.
We were especially delighted to see one of our clients, Anna Wadcock, General Manager at Maldron Hotel Newcastle, also a Co-Chair of NEHA, share how our hotel robot W3 helped her team’s success.
“Since we introduced the ButlerBot W3, there has been a 100% uplift in room service revenues. It handles 90–95% of the room service orders. It literally covered the cost of the robot very quickly.”
Our team also showcased a service robot, Ketty and a cleaning robot, C30, to show how innovative robots can help automate hotel operations. It was our pleasure to introduce the latest technology to the North East hotel industry. Here are our thoughts on integrating innovation into today’s hotel operations:
1. People Still Power Hospitality
Talent remains the industry’s greatest differentiator. With increasing pressures on staffing, hotels are turning to technology to support and elevate teams, not replace them.
2. Sustainability Is a Growing Guests’ Priority
Eco-conscious guests are now selecting hotels based on tangible environmental efforts, from smarter energy use to waste reduction and automated operational efficiencies.
3. The Region Is Ready for Innovation
The North East continues to embrace digital tools, robotics, and AI as essential components of modern hotel operations, signalling a strong appetite for future-focused solutions.
About SPARK Robotics
We’re proud to support this transformation and collaborate with the hotels leading the way. Being a Gold Sponsor gave us the platform to share ideas, demonstrate how robotics fits into hotel operations, and most importantly, to understand hotel pain points, guest demands, and team challenges gets us to know how to support the human side of hospitality by using our technology.
We deliver intuitive robotics solutions designed to elevate efficiency, sustainability, and guest delight in hospitality.
Book a free demo to explore how robots can support your hotel.